The challenge
Following a successful Series A raise, Legalfly needed to accelerate commercial growth while building its marketing function from the ground up.
The business had strong product-market potential, helping legal teams automate contract review, drafting, discovery, and regulatory compliance workflows using AI. However, there was no established demand engine, limited visibility into marketing attribution, and no repeatable process for generating qualified pipeline.
Mesa Growth was brought in to create the foundations for scalable growth across events, webinars, paid acquisition, CRM operations, and reporting.
Mesa Growth can turn their hand to pretty much anything - from setting up CRM systems to running events - and whatever it is, you can count on it being done to a really high standard. They’re very organised and methodical, but also totally fine jumping into messy or unstructured situations and figuring things out. Honestly, the only downside was having to manage without them on the days they weren’t around!
Gabriel MacSweeney
VP Marketing
LEGALFLY
What we changed
- Built Legalfly's demand generation engine from the ground up
- Created an event-led demand strategy across major legal and compliance conferences
- Designed and launched a webinar programme targeting General Counsel and in-house legal teams
- Established scalable marketing operations in HubSpot, Zoom, Apollo and LinkedIn
- Implemented CRM data hygiene, attribution tracking, automation and reporting frameworks
- Introduced campaign governance and measurement processes to support data-driven decision making
- Developed paid and organic demand generation programmes to consistently engage target accounts
The results
€850k+
Pipeline generated
4
Opportunities per event on average
14%
Webinar attendee → opportunity conversion
What compounded
What kept paying back after the engagement:
Events & webinars became repeatable pipeline channels
Attribution and reporting improved marketing decision-making
CRM foundations enabled better lead management and qualification
Marketing became easier to scale as the team grew
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