Following a successful Series A raise, Legalfly needed to accelerate commercial growth while building its marketing function from the ground up.

The business had strong product-market potential, helping legal teams automate contract review, drafting, discovery, and regulatory compliance workflows using AI. However, there was no established demand engine, limited visibility into marketing attribution, and no repeatable process for generating qualified pipeline.

Mesa Growth was brought in to create the foundations for scalable growth across events, webinars, paid acquisition, CRM operations, and reporting.

• Built Legalfly's demand generation engine from the ground up
• Created an event-led demand strategy across major legal and compliance conferences
• Designed and launched a webinar programme targeting General Counsel and in-house legal teams
• Established scalable marketing operations in HubSpot, Zoom, Apollo and LinkedIn
• Implemented CRM data hygiene, attribution tracking, automation and reporting frameworks
• Introduced campaign governance and measurement processes to support data-driven decision making
• Developed paid and organic demand generation programmes to consistently engage target accounts