The challenge
As Co-Founder and CCO at Membrane, Horia owned most of growth - paid, content, PLG, and customer conversations.
That kind of surface area works in the early days, but it doesn't scale. Integrations is a fast-moving category, and trade-offs were being made every week on where to go deeper.
They needed experienced help, but a full-time hire felt premature, and most agencies and freelancers either lacked the seniority or couldn't operate inside the team in the way they needed.
Beyond the numbers, my day-to-day changed. I stopped being the bottleneck on every growth decision. Mesa Growth has been an invaluable thinking partner - not just an execution layer, but someone helping us navigate a category that keeps changing under our feet."
Horia Clement
Co-Founder & CCO
MEMBRANE
What we changed
- Worked closely with the team - building processes that fit Membrane's culture, not a generic agency template.
- Reduced Founder time required to produce consistent content - built the strategy, roadmap, and publishing cadence so output could scale.
- Ran and optimised paid search and social campaigns, auditing existing channels, and improving performance visibility.
- Built tracking and attribution they could trust, so growth decisions stopped being guesswork.
- Became a thinking partner on market positioning and category strategy as the integrations market evolved underneath them.
The results
$250k+
Pipeline influenced
↑ Qualified leads
Measurable increase in lead quality & volume
Trusted attribution
Full visibility into marketing performance
What compounded
What kept paying back after the engagement:
Playbooks and systems for product, content, and brand launches the team can reuse across future campaigns.
Growth decisions backed by data, and clarity on which channels deserve further investment.
Ability to hire with conviction. Clarity on which skills and experience to bring in-house.
Reduced founder dependency across day-to-day growth decisions, freeing up headspace.
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