Bringing customer advocacy to life

TrueBiz is a merchant risk platform and a Mastercard-approved merchant monitoring provider. It gives risk, compliance and underwriting teams at acquirers, payment processors and payfacs a full picture of a merchant's digital footprint in under 30 second, from onboarding to continuous monitoring.

The team had spent several years building a loyal, engaged customer base that relied on TrueBiz every day and saw it as a vital part of how they work. The product team was shipping regularly too, with several launches planned for the year.

Mesa Growth stepped in to bring that customer advocacy to life through case studies, announcements and webinars. Alongside that, we set the foundations of TrueBiz's narrative and positioning, so each new launch had a clear story behind it.

• Expanded the customer case study library, including interviews with Kurv, Nexio and Coast Pay, and repurposed them across the blog, social and email
• Launched a webinar programme with risk leaders from Worldpay, Paymend and Kurv Pay
• Announced customer and partner news with Autobooks, Unzer, Signicat and Mastercard Start Path
• Built a core narrative and positioning, alongside a refreshed pitch deck, one-pager and tone of voice guide
• Launched multiple products and the Merchant Data Exchange programme, and set up quarterly product updates
• Refreshed brand visuals across multi-channel assets, with self-serve templates
• Set the foundations for demand campaigns across events, email, intent-led prospecting and marketing operations