Experienced marketing leadership for founders, CROs and marketing teams at growth-stage B2B companies. Based in the UK, working remotely with teams across Europe, the US and globally.
Quick view
The essentials, at a glance.
Formats
Fractional, interim and advisory
Commitment
Part-time to full-time, on a rolling basis
Sectors
Fintech, payments, regtech and cyber security
Based
UK-based, working remotely across Europe, the US and globally
Why companies bring us in
It rarely comes down to one thing. More often it's a mix of capacity, clarity and structure, and it tends to show up just as the business needs marketing to carry more of the growth.
The remit
Strategy and delivery in the same role, so decisions turn into work quickly and the team has someone to learn from.
Getting to the root of the problem across positioning, GTM and demand generation.
Clear priorities, so the team knows where to focus and the business knows where to invest.
Stepping into execution across key areas, while supporting and developing team members day to day.
The systems needed to scale, with brand and messaging that are clear, consistent and working as a multiplier on growth.
Track record
The sectors we know best, where products are regulated, buyers are technical and trust does a lot of the selling.
Fintech & payments
Long sales cycles, deep incumbents and competition on trust. Differentiation has to be clear and credible.
Regtech & payments
Messaging that compliance teams trust and commercial teams understand.
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Cyber security
Technical buyers across cyber resilience and security, with deals that run through risk and procurement.
We also work across legaltech, developer tools and other B2B markets with complex go-to-market dynamics.
How we work
Depending on the size of your team, the role might be called fractional CMO, fractional VP of Marketing or interim Head of Marketing.
For teams that execute well and need support bridging into strategy. That might be leadership before a first CMO hire, levelling up the team, or guiding a shift in the company.
For when the team needs someone inside it day to day. Covering a leadership gap, rebuilding momentum, or getting execution moving while you hire.
For founders and marketing leaders who have a team in place and want experienced input on strategy, priorities, investment and hiring.
Depending on the stage and priorities, we bring in a small bench of experienced specialists across content, paid, brand story, lifecycle, events, design and marketing operations. People we've worked with before, who can step in when needed.
Who you'd be working with
I've spent 15+ years in B2B, mostly in businesses with more complex go-to-market dynamics. SaaS, fintech, regtech and other regulated industries.
I work directly with founders, CROs and marketing leaders. If marketing feels stretched, unclear, or isn't delivering the impact it should, I'm always happy to talk it through.
FAQs
A fractional CMO provides strategic marketing leadership part-time. That means setting strategy and priorities, guiding the plan, levelling up the team and owning the numbers, without the cost or commitment of a full-time executive hire.
The title matters less than the remit. If you need someone to set strategy, own the plan and lead the team, that's a CMO-level role, whatever you call it. Smaller teams often call it Head of Marketing and larger ones VP of Marketing. We can help you shape the role, and the permanent hire when you're ready.
A fractional CMO works part-time on a rolling basis, focused on strategy and helping a capable team step up. An interim CMO is more embedded, often closer to full-time, stepping into day-to-day leadership and execution to cover a gap or rebuild momentum.
Yes. They're the sectors we know best. We've worked with TrueLayer, TrueBiz and Risk Ledger. We're based in the UK and work remotely with teams across Europe, the US and globally.
Start a conversation
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