Conferences, hosted events, ABM roundtables, webinars and online programmes that put you in front of the right accounts, with the follow-up that gets conversations into your pipeline. Freelance or project-based, with field marketers across the UK, EMEA and the US.
Quick view
The essentials, at a glance.
Formats
Freelance, project-based and interim leadership
Programmes
Conferences, hosted events, ABM, webinars and online
Sectors
B2B fintech, communications, AI, legaltech and regtech
Coverage
Field marketers across the UK, EMEA and the US
Why companies bring us in
A conference stand, an executive dinner, a webinar series. Each one pulls in budget and weeks of someone's time, usually a marketer who is already stretched. Without a clear plan and proper follow-up, it's hard to say what any of it led to.
What we cover
Strategy and hands-on delivery, aligned to sales priorities and measured against pipeline.
Finding the right shows for your ICP, managing sponsorship, stand and logistics, and working with your team to deliver on the day.
Executive dinners, breakfasts and customer experiences, from concept and venue to guest list and run-of-show.
Content-led roundtables and small-format events built around target accounts, planned with sales to reach the right people at the right moment.
Topic, speakers, promotion and production, with registration-to-attendance and follow-up built in from the start.
Virtual and digital programmes that keep key audiences engaged between events and generate leads.
A Head, Director or VP of Field Marketing to keep the programme on track through parental leave, team change or a hire.
How a programme runs
Every event gets the same rhythm, so results are comparable and the next one is easier to plan.
Events chosen against your ICP, territories and sales priorities, with a clear reason to do, or skip, each one.
Pre-event outreach with sales, invitations and reminders that turn registrations into attendance.
Venues, vendors, partners and run-of-show handled, so your team can focus on the people in the room.
Sales follow-up for every attendee, logged in your CRM and reported back to marketing and sales leadership.
Track record
Markets where buyers are well informed, sales cycles are long and the right conversation in the room makes a real difference.
Legaltech
After LegalFly's Series A, we built an event and webinar programme around major legal and compliance conferences and in-house legal teams, with the CRM and attribution to track what each one delivered.
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AI customer communications · EMEA
Brought in to grow regional visibility and pipeline. We built Sendbird's annual EMEA field roadmap and ran multi-channel demand generation, events and GTM execution, strengthening pipeline and engagement with target accounts.
Regtech & payments
We launched TrueBiz's webinar series and supported delivery at industry events, giving the team a regular way to reach risk and payments buyers.
How we work
Field marketers on the ground in the UK, EMEA and the US, who know the venues, suppliers and audiences in each market.
An experienced field marketer working alongside your team part of the week, running the calendar and keeping every event moving.
A flagship conference, a dinner series or a webinar programme, scoped and delivered from plan to follow-up.
A Head, Director or VP of Field Marketing to keep delivery on track during parental leave, team change or while you hire.
When a programme needs it, we bring in specialists across design, content, paid media and marketing operations. People we've worked with before.
FAQs
Field marketing covers the events and programmes that put you in front of prospects and customers: conferences, tradeshows, hosted dinners, ABM roundtables, webinars and online programmes. We plan the calendar with your sales team, handle logistics and promotion, deliver on the day and make sure every conversation is followed up and tracked.
Yes. We have field marketers covering the UK, EMEA and the US, so events are run by people who know the venues, suppliers and audiences in each market.
Both. We work freelance on an ongoing basis, or project-based for a single conference, dinner series or webinar programme.
Yes. We provide fractional and interim Head, Director or VP of Field Marketing cover during parental leave, team changes or while you hire, so the programme stays on track.
We agree the measures with you and sales before each programme, usually target accounts reached, meetings booked and pipeline influenced. Every attendee is followed up and logged in your CRM, and results are reported back to marketing and sales leadership.
Start a conversation
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